MBA in International Marketing

MBA - International Marketing

In today’s digitized era, the world has become a global village owing to globalization and therefore, opportunities for business growth and expansion are boundless and endless respectively. The world economy and trade practices have become interdependent and that is why people innovatively keep eye on opportunities to expand the horizons of business development. An MBA in international marketing comprehensively covers the different aspects of international business and the world economy to maximize the profitability of the global business.

An MBA in International Marketing helps develop a wide range of multidisciplinary marketing skills to function strategically and understand the fundamentals of leadership, finance, brand communication, digital marketing, creativity, mass media, and marketing management.

An MBA in international marketing prepares students for the challenges of managing the core marketing elements and gaining extensive exposure to advanced thinking in marketing across numerous sectors in an international context.

An MBA in international marketing provides a framework covering product portfolios, international market mechanisms, consumer behavior, global competitors, language barriers, and cultural understanding.

The program is designed to impart knowledge based on different subjects such as data analysis, financial reporting & analysis, marketing in the digital world, global economics, transformational management & leadership, corporate finance, people & talent management, strategy & decisions making, advertising & media, legal issues & business ethics, marketing research, information systems & technology, sales management & strategy and many more.

The scope of the professional program is quite promising and offers a multitude of job opportunities such as international brand coordinator, trade marketing director, marketing manager, digital marketing coordinator, and mass media coordinator among others.